Grey is now global...our clients stretch far and wide from China to Seoul, Australia to USA, Mexico and Milan. From feature films to catwalk our campaigns are launching the New Generation Grey.
Whether we’re spending weeks crafting the concept and execution of a big brand commercial or defining the perfect package of striking, diverse and dynamic models for a TV, print, fashion show or a magazine feature, there are 3 principles that guide everything we do... innovation, representation, disruption.
The international consumer market is changing rapidly. Successful businesses must adapt and refocus their marketing and branding to appeal to both a sophisticated media-savvy youth market and to a powerful older 50+ demographic
Power and influence has shifted to the consumer. Now brands, marketing advisors and creative agencies must adhere to their demands to be more inclusive, represent diversity; creating forward-thinking and fresh campaigns that outshine their competitors.
We are GREY. That sweet spot between smart and foolish, fun and fine, monochromatic and multicolor, flawless design and casual beauty. We cannot be defined by age, colour, size shape or location. We are sustainable. We are groundbreaking. We are fluid.
Founded by art agent & event curator, Rebecca Valentine, GREY specialises in high end beauty, haute couture, streetwear, international advertising campaigns, feature films, editorial and lookbooks.
In addition to modelling, runway and influencing, GREY models are a COLLECTIVE of specialist artisans, sportspeople, musicians, authors, speakers, actors, and ambassadors. We are a network of talent who disrupt, divert, create and instigate the avant garde.
Are you GREY?
Loewe and behold: how older models are casting a spell on fashion
Wall Street Journal
50 e mais
Noya - Best 50 Model Agencies London
This Age Thing
The Telegraph - Why women are turning their back on the bra
Daily Express - M&S Neutrals
You Magazine - Jane Simmonds: The model who caused a sensation
The Human Factory
Il Circolo Online
BBC World News
BBC News - 'I am just getting started' as a model, aged 69
Grey Fox Blog
Insider - Mike Millen
BBC2 Victoria Derbyshire Show LFW Diversity
The Guardian - The salt-and-pepper pound: where are all the fiftysomething models?