Grey is now global...our clients stretch far and wide from China to Seoul, Australia to USA, Mexico and Milan. From feature films to catwalk our campaigns are launching the New Generation Grey.

Whether we’re spending weeks crafting the concept and execution of a big brand commercial or defining the perfect package of striking, diverse and dynamic models for a TV, print, fashion show or a magazine feature, there are 3 principles that guide everything we do... innovation, representation, disruption.

The international consumer market is changing rapidly. Successful businesses must adapt and refocus their marketing and branding to appeal to both a sophisticated media-savvy youth market and to a powerful older 50+ demographic

Power and influence has shifted to the consumer. Now brands, marketing advisors and creative agencies must adhere to their demands to be more inclusive, represent diversity; creating forward-thinking and fresh campaigns that outshine their competitors.