Two years ago, Rebecca Valentine launched Grey Model Agency and now has 300 men and women on her books. “In the last six to 12 months we have received lots more briefs and bookings from cooler brands in the fashion, beauty and travel sectors,” says Valentine. “But it’s still important to have an element of aspiration: even older models must be exceptional looking. The view of wrinkles is changing: now clients are looking for radiant complexions and don’t mind the lines.”
One of Valentine’s signings is Frances Dunscombe, an 84-year-old who next month will appear on the cover of a major fashion magazine. Having never modelled before, Dunscombe joined Grey at its inception, and has since walked the runways of London fashion week and embraced a range of fashion shoots and TV work.